In the age of digital health and wellness tracking, there's one area that often requires a doctor's visit and a needle: monitoring your blood health. Until now. Introducing Ruby, the next evolution in accessible blood health monitoring that puts powerful diagnostic capabilities right in your pocket.
The Story Behind Ruby
Ruby builds upon the foundation created by AnemoCheck Mobile, which pioneered fingernail selfie technology to detect anemia without a blood draw. The journey began with Rob Mannino, Sanguina's Chief Technology Officer, who lives with beta-thalassemia major—a condition requiring monthly blood transfusions to survive.
"My main motivation for getting up every day and going to work is that goal to get this technology into patients' hands," Mannino explains. His personal experience with blood disorders led to the development of the original app, which used smartphone cameras to analyze the paleness of fingernails and correlate it with hemoglobin levels.
As the technology gained traction and evolved, so did the vision for what it could become.
"AnemoCheck Mobile was originally named for its potential for checking for anemia and iron scores," says Erika Tyburski, CEO at Sanguina. "As we developed new functionalities, we wanted a brand name that could grow seamlessly with us. Meet your blood health companion, Ruby. She's pretty sweet."
What is Ruby?
At its core, Ruby uses the same patented fingernail selfie technology that made AnemoCheck Mobile revolutionary. This technology lets users take a simple photo of their fingernail bed to estimate their hemoglobin levels. It provides an Iron Score that indicates potential anemia risk without needles, labs, or appointments.
The app analyzes the paleness of your fingernail beds—a key indicator long used by medical professionals to assess anemia visually—and provides a numerical score that helps users understand their blood health. This non-invasive approach to health monitoring is supported by years of clinical research and testing across diverse populations.
New Features and Benefits
Ruby significantly expands on the original AnemoCheck Mobile capabilities, transforming from an anemia detection and management tool into a comprehensive blood health and wellness companion.
Circulation Score Testing
Perhaps the most exciting addition is the new Circulation Test. "With circulation, we are taking old-school medical principles and bringing them to people in a more accessible way," explains Mannino. "Ruby quantitatively analyzes the time it takes for blood to return to your fingertips after 'pressing' the blood out, which doctors have long used as a metric of circulatory health."
This feature provides valuable insights into cardiovascular health, complementing the Iron Score to give a more complete picture of overall blood health.
Comprehensive Wellness Tracking
Ruby introduces several new wellness tracking features that help users connect the dots between their blood health and other aspects of their well-being:
- Mood tracking: Monitor how your emotional state correlates with blood health metrics
- Water intake monitoring: Track hydration, which can significantly impact blood health
- Supplement and symptom logging: Record what you're experiencing and taking, and see how it affects your scores
- Menstrual cycle tracking: For women, understanding the relationship between menstruation and iron levels
- Calendar view: A holistic dashboard that displays all health metrics in one place, making it easier to spot patterns and trends
Personalized Health Insights
Premium users will benefit from a personalized algorithm that calibrates when they enter their blood test lab results, providing enhanced accuracy. This feature bridges the gap between clinical testing and daily monitoring, allowing users to get more precise readings tailored to their unique biology.
User Experience
Existing AnemoCheck Mobile users will automatically transition to Ruby when the app updates on April 1, 2025. All historical data will remain accessible within Ruby, ensuring users maintain their complete health history without interruption.
Ruby offers both free and premium subscription options:
Free Version:
- 3 Iron Score tests per month
- 50 Circulation Score tests
- Basic wellness tracking features
Premium Subscription ($12.99 monthly or $99.99 annually):
- Unlimited Iron and Circulation tests
- Personalized algorithm calibration for 50% more accurate results
- Complete test history access
- Exclusive at-home exercise videos designed to improve blood health
- Advanced wellness tracking and insights
The Future of Blood Health Management
Ruby represents a significant step forward in democratizing health information. By providing accessible tools that were once only available in clinical settings, Ruby empowers users to take control of their blood health between doctor visits.
For those with chronic conditions like anemia or circulatory issues, Ruby offers peace of mind through regular monitoring. For health-conscious individuals, it provides insights that can help optimize wellness and performance. And for those who may be at risk but unaware, Ruby could provide early warning signs for timely medical intervention.
Download Ruby today and discover a new era of blood health monitoring— where powerful health insights are just a fingernail selfie away.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.