Our Mission

The healthcare landscape is changing and people are looking to take control of their health from anywhere and everywhere. We not only support that, but we want to be the ones who help make it happen.

We’re at the forefront of developing the tools and giving you the information you need to monitor your health.

Our Story

Our CEO and founder Erika, and her business partner, Rob, are just two of more than 1.62 billion people worldwide who struggle with anemia, the most common blood disorder.

Their personal battles inspired them to develop affordable and accessible products for regular anemia screening, so people like them could be proactive about their health.

Making products isn’t our passion, though—helping people is.

Our ultimate goal is to help you navigate the complex healthcare world through education and accessibility, and give you information to make important health decisions. And if you need us, we’re right in your pocket.

Meet our Team

We’re researchers, designers, doctors, writers, and everyday people who are paving a new path in the healthcare industry to put the power directly in your hands—literally.