Our Founders’ Story
Our co-founders Erika and Rob are just two of more than 1.62 billion people worldwide who struggle with anemia, the most common blood disorder.
Their personal battles inspired them to develop affordable and accessible products for regular anemia screening, so people like them could be proactive about their health.
Making products isn’t our passion, though—helping people is.
Our ultimate goal is to help you navigate the complex healthcare world through education and accessibility, and give you information to make important health decisions. And if you need us, we’re right in your pocket.