Our Mission

The healthcare landscape is changing and people are looking to take control of their health from anywhere and everywhere. We not only support that, but we want to be the ones who help make it happen.

We’re at the forefront of developing the tools and giving you the information you need to monitor your health.

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Our Founders’ Story

Our co-founders Erika and Rob are just two of more than 1.62 billion people worldwide who struggle with anemia, the most common blood disorder. 

Their personal battles inspired them to develop affordable and accessible products for regular anemia screening, so people like them could be proactive about their health.

Making products isn’t our passion, though—helping people is. 

Our ultimate goal is to help you navigate the complex healthcare world through education and accessibility, and give you information to make important health decisions. And if you need us, we’re right in your pocket.

Meet our Team

We’re researchers, designers, doctors, writers, and everyday people who are paving a new path in the healthcare industry to put the power directly in your hands—literally.

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Erika A. Tyburski, BS

Chief Executive Officer & Co-Founder


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Wilbur Lam, MD, Ph.D.

Chief Medical Officer & Co-Founder


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Robert Mannino, Ph.D.

Chief Technology Officer


René González

Chief Financial Officer


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Tom S. Stribling

Advisor & Co-Founder


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Andrew Lyon, Ph.D.

Chief Scientific Officer & Co-Founder


Julie Sullivan

Clinical Coordinator


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Morgan Decker

Director of Marketing


Carolyn Zimmerman

Senior Graphic Designer


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Nicholas Bartle Berg

Graphic Designer


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Parker Lopez

Data Scientist


Zack Moss, Mobile Developer

Zack Moss

Mobile Developer